Filter Talent Direct Mail Campaign

As much as advertising has changed over the past few years, clutter and the need to stand out haven't gone away. Hardly. So, in this direct mail campaign for FILTER--the staffing firm for the creative industry--we used hard-to-ignore visuals to avoid a quick trip to the round file. Copy on the back side reads: "If reproductivity is cutting into your group's productivity, get in touch with FILTER. Our pool of talent is sizeable and growing. Just like some of your staff."