Swedish Medical Center Corporate Philanthropy Ad

Nor was this your typical fund-raising advertising opportunity. Each year, the Puget Sound Business Journal runs a special corporate philanthropy supplement bursting with ads from non-profits seeking financial aid. When asked by the Swedish Medical Center Foundation to help create their message, we felt that acknowledging the enormous clutter was the best way to proceed. The headline reads: We realize there are only so many worms to go around. The body copy continues: "With a world of worth, heart-wrenching causes, but a very finite number of dollars to give, how do you decide where your contributions should go? We'd like to ask that you consider Swedish Medical Center, even though you might think we're one of the last places in need of a helping hand."