North Cascades Bank Grand Opening Campaign

We recently completed some radio spots for NCNB to announce the opening of their new Wenatchee office. Given the understandable tendency of people to discount a copywriter's words, we interviewed people on the street instead. We asked them, simply enough, what they thought of their bank. Needless to say, it wasn't hard to get some spirited (and negative) answers. We used those responses to contrast NCNB's new "North of the Expected" service. Here's one of the spots and you'll see an accompanying newspaper ad to the left.