Unexpectedly unphony advertising

Even if your business only has one location, you still compete with mega-chains. And, while home-spun, down-and-dirty marketing materials will say that you're small and local, they don't build much confidence among savvy, globally-connected consumers. One company that understands you need to level the marketing playing field is North Cascades National Bank in Chelan, Washington. We recently collaborated with Seattle design firm, Fitch, to launch NCNB's new brand, including an advertising campaign using radio, newspaper, and outdoor (shown here), as well as a completely revamped web site, and collateral program. Stay tuned and we'll let you know how their customer-service oriented campaign is faring.

North Cascades Bank Grand Opening Campaign

We recently completed some radio spots for NCNB to announce the opening of their new Wenatchee office. Given the understandable tendency of people to discount a copywriter's words, we interviewed people on the street instead. We asked them, simply enough, what they thought of their bank. Needless to say, it wasn't hard to get some spirited (and negative) answers. We used those responses to contrast NCNB's new "North of the Expected" service. Here's one of the spots and you'll see an accompanying newspaper ad to the left.