Unexpectedly unphony advertising


Even if your business only has one location, you still compete with mega-chains. And, while home-spun, down-and-dirty marketing materials will say that you're small and local, they don't build much confidence among savvy, globally-connected consumers. One company that understands you need to level the marketing playing field is North Cascades National Bank in Chelan, Washington. We recently collaborated with Seattle design firm, Fitch, to launch NCNB's new brand, including an advertising campaign using radio, newspaper, and outdoor (shown here), as well as a completely revamped web site, and collateral program. Stay tuned and we'll let you know how their customer-service oriented campaign is faring.