Advertising on the sell-now build-later plan

We've been fortunate enough to work with Vulcan Real Estate in their visionary remaking of Seattle's South Lake Union neighborhood. One series of projects is for pre-marketing Rollin Street Flats, condominium homes that will be constructed adjacent to the wildly successful 2200 mixed-use development (the 261 homes there were sold out nearly a year before the projected move-in date). For a hipper, younger, more avant garde consumer than 2200, marketing materials for Rollin Street Flats take on a sophisticated, editorial look. This page from the Rollin Street Flats web site stresses the environmentally friendly features of the project, proclaiming that "Green is the new black." Many thanks to Design Elements, Inc., site designers.