Univar Local Business Campaign

Every year, Washington CEO publishes a list of the largest public companies headquartered in the state. Our client, Univar, isn't on that list. It's not because they're small or private. At more than $5 billion in annual revenue, they're bigger than Alaska Airlines, for one. The issue is that--even though they're managed from offices in Bellevue--their legal headquarters are in Rotterdam, where they're traded on the Euronext exchange. So how do you let the local business community know you're a player? In this case, we bought our way in, purchasing the full page across from the publication's list, and then running an abbreviated list of our own.