Univar B-to-B Campaign

You've probably never heard of Univar, so you may be surprised to find out they're a $5 billion company (about the same size as Starbucks!), quietly based over in Bellevue. They're the world's leading chemical distributor and they brought Worker Bees on board to help them reach chemical producers with this message: Distribute your products through Univar and we can save you from a lot of the grief and uncertainty in the world markets these days. We broke this trade magazine campaign in 2004 and it's continuing to run throughout 2006.