School of Visual Concepts Quarterly Catalog


Every 90 days, the Worker Bees machine gears up to concept, write, and produce the quarterly catalogs for the School of Visual Concepts. We have it down to a bit of a science so the entire 16-page project can move from "uh-oh, we better get started" to "hey, that looks pretty good" in less than three weeks. SVC, should you not know, is the 35-year old training ground for graphic designers, advertising copywriters and art directors, and other assorted communications professionals. Today, the School offers both portfolio programs and professional development workshops for those already in their careers wanting to come fill in some gaps (hence, the cover headline). To view the complete brochure, download the pdf here.